Be a "Virtual Salesperson" and Help Shoppers Find the Right Products
Online shopping is meant to be an easy way to find the right product for the right occasion. Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the...
View Article2013 eCommerce Trends to Watch
Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent...
View ArticleGuiding Customers to Exactly What They Want
Understanding customers’ needs is a challenging mission for any business owner. Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even...
View ArticleIncreasing Shopper Engagement from Homepage to Shopping Cart
With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers. Backed by robust personalization solutions, like a product...
View ArticleBecome a “Personal Shopper” This Holiday Season
The holidays are meant to be merry, but when it comes to online shopping, consumers can get lost in the sea of products offered and the many offers and deals available. How can you ease the stress...
View ArticleBeyond the Buzz: What Personalization Really Means
Have you ever noticed all of the buzz words flying around today in the eCommerce Industry? Words like: Optimization Big Data Behavioral Targeting Personalization Retargeting Strategy A Double-Edged...
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Saved by the Bell: Make the Most of this Back-To-School Season
"Time flies when you're having fun." For many, that may just define how their summers have felt and sure enough, it is already nearly August. While students of all ages are acutely aware of what this...
View ArticleSearch No More: Turn your Site Search into a Conversion Machine
In the quest to find the right product, consumers today have a dizzying array of options. From the hundreds of websites offering similar products to the flood of marketing messages and search options...
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Personalization, Partnerships and North Carolina
As a country music lover (mainly due to my lovely wife), I naturally loved the name of our outbound customer / prospect outreach strategy for the month of July - "We're Coming to Your City". We picked...
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Learn why 80% of your shoppers could be leaving your eCommerce site
Have you ever had a shopping experience that began like this: (I'll use shoes since they're my favorite thing to buy) Step 1: Enter Keyword - Me: "Boots" Step 2: Wait for Page to Load - Me: "hum,...
View ArticleiGoDigital Devours The Big Apple
A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to...
View ArticleSelling the Why
"WHAT DO YOU DO?" Since I started at iGoDigital, I have heard this question more times than I can count. First it was my family who wanted to know what I did at my job and by extension what iGoDigital...
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Develop Loyal Customers with Personalized Emails
With the continual development of new ecommerce competitors, marketers are increasingly tasked with creating a brand that will drive loyal, repeat customers. Email marketing is, and will continue to...
View ArticleiGoDigital to Present Personalization and Segmentation Strategies at the 2012...
John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails(Indianapolis, Ind. – April 6, 2011)–...
View Article2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years(Indianapolis, Ind. – January 24, 2012)– The U.S. online retail industry experienced strong growth...
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Increase AOV on the Cart Page with Product Recommendations
As part of our continued series on developing personalization best practices, we have discussed how Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized Experience, and given some...
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Product Detail Page Personalization Next Practice
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and...
View ArticleiGoDigital White Board Session - "Why Personalize"
Conner Burt (@conburt) and John Deines (@jmdeines) discuss why personalization is vital for online retailers. In this first edition of the iGoDigital White Board Discussions, we identify the problem...
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Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized...
It’s a fact: Increasing the lifetime value of each consumer increases profits. Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective to make current customers more loyal than to spend money...
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